It may be better to wait until after your die-hard fans have a chance to listen, but I don’t have any data to support that hypothesis. Looking back on my campaigns, the two completed ones started the day after release, and my current one the day of. You can create your campaign up to 18 days post-release. The release is already selected and the start date defaults to release day, I think. Spotify Marquee Campaign CreationĬampaign creation literally couldn’t be easier, in my case anyway!Īt this stage in my career, the only thing I can tweak is the campaign start date. Just like with Ad Studio, if the campaign isn’t living up to your expectations, you can pull the plug and only be billed for what you’ve already spent. My two completed campaigns, which I detail in full below, both ran 8 days. The link is to this form, which I just filled out myself!Ĭampaigns run for 10 days or until your budget is spent.
It looks like targeting will soon expand to more countries: Single recommendations are only shown to premium subscribers, since a premium account is required to pick and choose individual tracks. In both cases, Spotify tracks whether or not they go on to stream the release.Īlbum recommendations are presented to both free and premium users in the US. The way it works is that when members of your “reachable audience” (more on that later) open the Spotify app, they’re greeted with a full-screen recommendation to check out your new release, like so: Additionally, your billing address has to be in the US. To qualify, you need at least 15K streams in the US over the past 28 days, or more than 2.5K US followers. Marquee is the new kid on the block, still in beta.
I’m tempted to try advertising my Vocal Synthwave Retrowave playlist or Synthwave Top 10podcast. I haven’t used Ad Studio since, but they recently emailed me an offer for a $125 credit. As a direct result of that post, Spotify flew me out to Brooklyn for an interview, parts of which made it into their artist education video series, The Game Plan. I’ve written about Ad Studio twice, most recently in 2019. There are two ways to promote your music natively on Spotify: Ad Studio and Marquee. Today I’m going to make a case for paying $0.50 to do the same thing from within the Spotify app instead.
Over the course of many posts, we’ve established that I can get potential fans from Facebook and Instagram to my latest release on Spotify for about $0.20.
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